31 nos

essexcoupe3131
essexcoupe3131 Senior Contributor
edited November -1 in HUDSON
I have a brochure above my desk and it states that there was only 17,487 Hudsons built in all modells in 1931 , 1 would this include the Essex or does anyone

know the nos for the Essex in 31



Thanks Mike

Comments

  • 53jetman
    53jetman Senior Contributor
    According to the AMC Family Album of 1976, Essex sales for 1931 were 40,338 & Hudson sales were 17,487



    Jerry

    53jetman
  • essexcoupe3131
    essexcoupe3131 Senior Contributor
    thanks Jerry, looks like us Essex boys were holding the company together LOL



    Mike
  • 53jetman
    53jetman Senior Contributor
    Mike - That was the story all the while they were building Essex and then later the Terraplane. I could never figure out why they quit registering the Terraplane as a separate make in 1938. It seems as soon as they included it in the Hudson line, sales turned to crap in their hands and didn't improve much until the early step-down years.



    Jerry

    53jetman
  • Aaron D. IL
    Aaron D. IL Senior Contributor
    Definately a questionable company decision. They introduce 2 new Marque lines both of which are profitable one of which carries them through the depression. ...and they abandon them. Although some say it was really the same line Essex Became Essex-Terraplane ('32-'33) then Terraplane ('34-'37) then Hudson-Terraplane (1938). Some say the 112 was really the '39 Hudson-Terraplane. 1929 Between Hudosn and Essex HMCC is supposedly number 3 in the US auto industry!

    But for 1932 They actually still had the Essex and Essex-Terraplne as separate lines. At least in their catalogs if not in reality. It was a low production year. Perhaps Hudson had some sort of strange corporate jelousy that their new divisions were performing better than their flagship brand. Or maybe they wanted to keep the brand in the upper-middle price-class bracket rather than try and bring out more cheaply priced cars that they couldn't make as much money on and would have trouble competeing against the big 3 in that price bracket. If that's the case though, strange decision, because they weren't doing so bad in competition with their lower priced cars. I don't think "Terraplanes" would've sold post-war though the name would've seemed too dated in the '50's.
  • frank spring
    frank spring Expert Adviser
    It is interesting that in 1933 there were only about 2,600 cars built with the Hudson name on them, the rest were Terraplanes. At that point the Hudson Marque nearly died.
  • essexcoupe3131
    essexcoupe3131 Senior Contributor
    thanks for all the imput guys

    Mike
  • Unknown
    Unknown
    where can i find a breakdown of the 40,338? i thought i found one online once but i have been searching and coming up with nothing.
  • essexcoupe3131
    essexcoupe3131 Senior Contributor
    Hey James, the info I got was from an old brochure that did a artical on the

    31 Hudson, there is a guy by the name of Will Moon, he is a HET member still I think and I believe he would be a wealth of infomation, if I remember he has 5-6 31s a couple deluxe models and a couple standard models

    The deluxe ones were all fitted with Hudson handles etc and had a different diff ratio

    Iam sure one of the good old boys out there will put me straight

    A lot of infomation was lost in the fire they had at the car plant in either 31 or 32



    Mike
  • hudsontech
    hudsontech Senior Contributor
    Hudson shipped, as was posted before, 17,487 cars in 1931; they shipped 40,338 Essex passenger cars and 720 Commercial cars.



    The last year for Essex was mid-year 1932, when they shipped 17,425 passenger cars and 412 commercial cars.



    Essex outsold Hudson from the first year, 1919 (21,879 Essex cars to 18,179 Hudson's) all the way to the end.



    1932 is a gray year. I haven't been able to separate Terraplane from Essex-Terraplane in 1932. I think, from what I can tell, the cars were Essex-Terraplanes from mid-1932 thru 1933 and Terraplane until 1938.



    I can't remember off the top of my head, but I think on 1937 Terraplanes you will find, on the grille ornament, Hudson-Terraplane and on 1938's it's Terraplane-Hudsons. Or the other way around. Whatever, they were still Terraplanes and the still outsold Hudson all the way. The reason, of course, is price. Both Essex and Terraplane were more affordable to the bread and butter people.



    Hudsonly,

    Alex Burr

    HudsonTech

    Memphis, TN
  • Unknown
    Unknown
    would be nice to know how many 31 essex coupes were built, super six rumbleseat coupes at that...
  • Geoff
    Geoff Senior Contributor
    As stated, the Essex were always the breadwinner for Hudson Motor Car co. It was a seperate and different car for the 1932 year, it's last year as such. Essex Terraplanes were marketed for 1932 and 1933, and the 1934 Terraplane still had the Essex hexagon in the hood emblem, but no mention of the name otherwise. Terraplane existed as a seperatley named identity for 1934,5,6, then called Terraplane Hudson in '37, and Hudson Terraplane in 1938, when it co-existed with the new Hudson 112. Can anyone think of a more uninspiring name for the 112? What on earth were they thinking? And they could have hardly made the interior of 1938 model 112 more drab and uninteresting if they had tried.

    Geoff.
  • hudsontech
    hudsontech Senior Contributor
    Geoff C., N.Z. wrote:
    Can anyone think of a more uninspiring name for the 112? What on earth were they thinking? And they could have hardly made the interior of 1938 model 112 more drab and uninteresting if they had tried.

    Geoff.



    112 was rather uninspired - that trick didn't work until you got up into the 50's and 60's and had cars like the Mopar 440, etc. At least 440 sounds like something - even AMC used it in the 60's with the American 330's and 440's, Classic 550's and 660's and Ambassador 770's.



    Well, it sounds good. LOL



    Hudsonly,

    Alex Burr

    Memphis, TN
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