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hudsontech

Much of this material is general interest. Some give an insight into Hudson marketing techniques:

Bulletins
1948 Hudson Used Car Merchandising Bulletins.pdf
1949 Hudson Used Car Merchandising Bulletins.pdf
1950 Hudson Used Car Merchandising Bulletins.pdf
1950 Optional Equipment & Accesories.pdf
1950 Pacemaker Design, Construction & Equip. Features.pdf
1950 Super & Comm. Design, Const. & Equip. Features.pdf
1952 Hudson Sales Management Bulletins.pdf

Sales Material
1948 Sales Facts (June) - Article from Popularl Mechanics.pdf
1948 Sales Facts (May) - Drive-Master Article.pdf
1948 Sales Facts (Oct.) - Hudson Convertible Brougham.pdf
1949 - Sales Facts - Compare Hudson with Other Makes.pdf
1949 Distributor-Dealer Local Advertising Manual.pdf
1949 Hudson Super-6, 8 vs Nash Ambassador.pdf
1949 Hudson vs DeSoto Custom and DeLuxe 6.pdf
1949-1950 Merchandising Department Letters.pdf
1950 Retail Selling Bulletins.pdf
1950 Sales Facts (Mar.) - Hudson Pacemaker vs Buick Special Series 40.pdf
1950 Sales Facts (Mar.) - New Hudson Convertibles.pdf
1953-1954 Hudson sales leader Bulletins.pdf

The Hudson online library is at: http://hetclub.org/burr/lithomepage.htm

Hudsonly,
Alex Burr
Memphis, TN

RL Chilton

How do I find the: 1950 Sales Facts (Mar.) - New Hudson Convertibles.pdf ?

RL Chilton

A little slow on the take, but I figured it out. Thanks so much for all you do, Alex!

cpr3333

The 1950 Pacemaker Design, Construction & Equipment Features scan is really interesting. Who was it targeted toward? There are a lot of very specific technical details combined with some really wild sales claims.

I especially like the description of the fan: "by a very clever spacing of the blades, the new Pacemaker fan's sound is out of phase or pitch with engine sound frequencies, and the result is almost complete silence". Pretty high tech stuff.

Also interesting is the section on Octane Adjustment: "Once the owner has settled on a certain grade or brand of gasoline for his new Pacemaker, the ignition distributor on the engine may be adjusted to give the best possible engine performance with that particular gasoline." I wonder how many people took their Pacemaker back to the dealer for that adjustment.

Last, some description of the interior: "Doors, side panels, lower seat panels and the back of the front seat are trimmed with a new and marvelous vinyl plastic that Hudson has named Dura-fab. It is a beautiful, lustrous material that will not scuff, crack, split or peel; it is stainproof and is easily kept clean with a damp cloth. The great durability of this practical new plastic material will keep Pacemaker interiors new-looking indefinitely, and it will enhance the car's value at trade-in or resale time." Too bad that stainproof thing only worked from the front - on my car, whatever they adhered it with bled through the backing and turned it all brown.

Thanks for scanning these things - they are like a little window into the time when our cars were new.

hudsontech

There may be more to the Sales Bulletins, but I scanned what was sent me.

I think the Optional Equipment bulletins are part of some larger publication that I don't have. I think that Pacemaker info was also part of that bulletin, but I really haven't figured out how to put it all together. Same with the Super and Commodore section.