Big Promo at the Coca Cola 600

harry54

http://www.lowesmotorspeedway.com/news_photos/news/505836.html

The screening of the film represents the first multi-screen digital cinema premiere ever, with Texas Instruments and its DLP CinemaR technology serving as Disney's event technology partner in providing the digital cinema projectors. A series of four giant custom-built outdoor movie screens (115-feet wide and 50-feet tall) will be constructed at Lowe's Motor Speedway at Turn #2 of the track. Each screen will have three DLP Cinema 2K digital projectors dedicated to it. A state-of-the-art sound system is also being created and installed for the event. Academy AwardR-winning filmmaker John Lasseter ("Toy Story," "A Bug's Life," "Toy Story 2"), who directed "CARS" will also be attending along with producer Darla K. Anderson ("A Bug's Life," "Monsters, Inc."), and other key players from Pixar Animation Studios and The Walt Disney Studios.