Hudson Super Sixes @ the Petersen
After years of neglect, The Petersen Automotive Museum in Los Angeles will feature a small collection of Hudsons. As I understand it, the Petersen contacted Bill Albright to see about a display of '34s for the New Car Showroom recreation on the '20s street on the main floor. Bill sadly informed them that there were not enough '34s locally to put together a display and suggested featuring the 1929 models.
Four cars were selected, Glen Johnson's tasty two tone red Briggs Roadster, Perry Spring's accurate and gorgeous Coupe, Val Smith's spectacular cream & blue showboat Coupe and my own Briggs Town Sedan. These are all showy cars and should represent the Hudson marque well.
Hudson featured several themes during 1929, the most consistently used was "64 Improvements" detailing how many changes there had been over the 1928 models. Another overarching theme was the "Greater Hudson" in which they tried to separate their image from the six cylinder models that had made them famous. Eights were the thing in 1929 and Hudson didn't have one - yet. The 1930 eight turned out to have been a step backwards, but that is another story.
The theme that seems a natch for the Petersen collection is the "More Color at no Extra Cost" campaign. This was the subject of print ads and trumpeted the wide range of color choices available on the 1929 models. While most buyers chose schemes that were no doubt very conservative, some very bright aggressive schemes were offered as well. Two of the cars in the Petersen display came with light colored fenders, almost unheard of at the time. Most makers shot or dipped fenders black no matter what colors the body may have had.
We should know by next week which way the graphic guys went with their display. We will have to shoot a few pics and put them up on a website in the near future.
Paul O'Neil
SoCal
1926 Hudson Anderson Coupe
1929 Hudson Town Sedan
1939 Cadillac Coupe (How'd that get in here?)
www.cichet.us
www.aeromark.net
Four cars were selected, Glen Johnson's tasty two tone red Briggs Roadster, Perry Spring's accurate and gorgeous Coupe, Val Smith's spectacular cream & blue showboat Coupe and my own Briggs Town Sedan. These are all showy cars and should represent the Hudson marque well.
Hudson featured several themes during 1929, the most consistently used was "64 Improvements" detailing how many changes there had been over the 1928 models. Another overarching theme was the "Greater Hudson" in which they tried to separate their image from the six cylinder models that had made them famous. Eights were the thing in 1929 and Hudson didn't have one - yet. The 1930 eight turned out to have been a step backwards, but that is another story.
The theme that seems a natch for the Petersen collection is the "More Color at no Extra Cost" campaign. This was the subject of print ads and trumpeted the wide range of color choices available on the 1929 models. While most buyers chose schemes that were no doubt very conservative, some very bright aggressive schemes were offered as well. Two of the cars in the Petersen display came with light colored fenders, almost unheard of at the time. Most makers shot or dipped fenders black no matter what colors the body may have had.
We should know by next week which way the graphic guys went with their display. We will have to shoot a few pics and put them up on a website in the near future.
Paul O'Neil
SoCal
1926 Hudson Anderson Coupe
1929 Hudson Town Sedan
1939 Cadillac Coupe (How'd that get in here?)
www.cichet.us
www.aeromark.net
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